WooCommerce transforms a standard WordPress blog into an e-commerce selling machine. This WordPress plugin is popular in the e-commerce world but just like any other site, you need to know how to optimize it for SEO and better sales conversions. Here are some tips for WooCommerce site owners to better optimize content and code.
Ensure You Have the Right Memory Limits
Your server needs plenty of memory resources, but spikes in traffic and storage can deplete memory resources. WordPress has a default memory resource value set up in its main wp-config.php file. If you have control of the server, memory limits are set in the PHP.INI file. You should ensure that both of these files allow up to 64MB of memory usage.
The following line of code should be set in the wp-config.php file:
For the PHP.INI file, change the following line of code:
memory_limit = 64M ;
Create Easy Navigation
WooCommerce takes care of all the back-end structure, but your WordPress theme affects the way users can navigate your site. Navigation affects conversion and bounce rates. Your theme should supply navigation menus that make it easy for users to find product. It should also allow users to check out quickly without too many hurdles. In fact, poor navigation can destroy a website’s sales. Always get feedback from customers and other users before implementing any theme. Some WordPress owners use A/B testing to find out which theme works the best with e-commerce customers.
Optimize Images for Mobile
Mobile devices don’t have the faster bandwidth of hardwired systems. Some site owners are used to uploading large images and not worrying about the problems on mobile devices. Large images slow down mobile apps. To compensate for this issue, you can create small thumbnails of your products and then make the thumbnail clickable to a larger, more detailed image. Optimizing images speed up your website for both desktops and mobile devices.
Cache Static Pages
Caching stores static pages in server memory, so no calls to the database are made each time the page is rendered. Most of your WooCommerce product pages don’t change unless you continuously change prices and product information. If your product pages stay the same most of the time, implement caching for faster speed. WordPress has several plugins available for caching.
Use a CDN
A content delivery network (CDN) speeds up web pages. CDNs use data centers across the globe. When a user accesses your WooCommerce pages, the CDN delivers the content from a data center that closest to the user’s location. The Internet works at lightning speeds, but rendering content from a closer location still speeds up web pages. CDNs also let you cache your static pages, so you get multiple advantages when you implement CDNs.
Choose the Right Hosting Company
Each hosting company has its own benefits and pitfalls. The big companies such as GoDaddy and 1and1 offer cheap hosting, but many customers complain of poor support. You need a hosting company that combines support, 100% uptime statistics, and webmaster tools that help you manage your site. Read host reviews, talk to other website owners, and choose a host wisely. The cheapest host is not always the best host for a high-end e-commerce store.
Don’t Forget Security
Your customers should feel secure when buying product from your site. Always use SSL certificates on your checkout pages. Google recently added HTTPS security as a factor in ranking, so it’s important to implement the right encryption security. Encryption stops eavesdroppers from stealing your customers’ credit card numbers when they send data to your web servers.
You have several competitors vying for your customers. These tips will help you better manage your WooCommerce store and optimize content for sales. They also ensure that your server can stand up to high spikes in traffic, which mean more sales.