Website Design & Marketing for Creative Entrepreneurs & Non-Profits
Sara Lorien Design is a web marketing and design studio located in Santa Cruz, CA. I (Sara) partner with smallish businesses and organizations who are wanting to accomplish BIG things. My passion is helping you to communicate your story in the most effective way possible while providing your audience with a delightful user experience. I'm dedicated to helping you to best utilize the available tools to make your web presence work for you, rather than against you.
Your Always on the Clock Salesperson
A lot of new businesses treat websites as just another item on the to-do list to starting a business. With little money, and even less time, the entrepreneur often chooses the path of least resistance - the hosted platform with the lowest price and the template that most closely matches their vision for a website. Drop in some photos and do a marathon brain dump to fill in content pages. Wa la! Website. Occasionally these sites will turn out looking okay if the business owner has some design sense, lots of attention to detail, and quality photos. But most fail to achieve a professional look. And almost all fail to treat the website as the powerful sales and relationship building tool that it could be.
I'm here to get you started on the right foot. And I’ll do it professionally and affordably.
I’ll help you make a positive first impression, answer the most common questions your visitors have, and begin helping to convert these visitors into customers and clients. When done right, your website is like a 24/7 salesperson who warmly welcomes your audience, educates them, and provides an opportunity to continue the dialogue even for the person who is still unready to buy. An effective website will work for you even when you’re asleep or on vacation. It can be your first and best employee!
I Love WordPress! Yep, I think WordPress is simply awesome. It’s so flexible and customizable and has a great support community. Plus business owners LOVE that they can update their content without having to call me. That’s why it’s my mainstay. If you think WordPress is just for blogging, boy have I got news for you.
I’ve tried quite a few e-commerce platforms and have chosen Shopify and WooCommerce as our favorites. I am highly skilled at customizing your storefront for optimum impact, and helping with all the little details like payment systems, shipping, and more. Even if you’re not selling a tangible product, I’ve got options for selling services, digital downloads, and more.
Though your website is the core of your online presence, it shouldn’t be your only marketing tool. It can be hard to make your voice heard above all the things competing for our attention. I'll work with you to educate you on the different social media, email marketing, and other available tools, and help you determine the strategy that is right for you.
"Sara did an excellent job for our website and gave us a much more professional look. Everything was on time with no issues what-so-ever. Highly recommended and we will continue to use her services. Thanks Sara!"
Michael M. Magic Screen 3D
"I have worked with Sara on two web development projects and I plan to hire her again. She has excellent creative design skills and technical expertise—and she designs for the optimum user experience so the site not only looks good but functions well."
Sally Wolfe, Copywriter
"Sara has provided web publishing, maintenance and consulting services to my company for almost a year and a half. She came into a situation where many others would have wanted to turn and run, but instead she tackled the issues face on. Sara has proven herself to be a integral part of our team. She looks at the big picture and is brilliant at coming up with creative solutions and implementing them with precision. We are lucky to be working with someone with such a professional and strong work ethic as well as having a real passion for what she does.”
Nikki Wood, Where Media (formerly at Mazik Media)
"Sara is a competent, professional web designer with a vast level of expertise and knowledge. With her background and experience, she is able to really look at what you need and will need in your business and build that into the website you have or the one that she helps you create.
Sara helped me re-design my website so that it fits my business better and so it has a clean, updated, professional look. She also included training time so that now I can easily maintain and make most changes to the site as the information shifts. I highly recommend Sara Lorien Design and Sara’s professional services!”
Janette Valentino, Valentino Coaching
Serving the San Francisco Bay Area
Santa Cruz, Capitola, Scotts Valley, Aptos, Los Gatos, San Jose, Monterey, Campbell, Morgan Hill, Santa Clara, Sunnyvale, Cupertino, and beyond.