It is frustrating when your business loses valuable customers during the checkout process. In e-commerce circles, people call it cart abandonment, and there are many reasons why a customer pulls out of a purchase at the last moment. Of course, there are legitimate reasons why someone might cancel at the last moment, so there will […]
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3 Reasons Why a Website Is Better Than a Facebook Page
Facebook was initially created to connect people with their friends and family. Over time, their goals shifted as they discovered they could connect people with more than just friends and family, all while making themselves richer. With a platform full of scroll-happy users, Facebook discovered that they could inject sponsored posts and ads into users’ […]
How to Boost Your SEO With an XML Sitemap
If you’re serious about improving your website’s SEO, then creating a sitemap is a must. XML sitemaps are a cornerstone of good SEO, and creating one is a quick and easy way to give your site an instant boost on Google. XML sitemaps help search engines index your website more effectively, making it easier for […]