This page contains the slide decks from Meetup group presentations I have done.
Earn Income From Your Blog or Website
May 28, 2014
Santa Cruz WordPress Meetup
Topics included:
- What is affiliate marketing
- How to find products and services to promote
- How to include affiliate links in your content and on your pages (and how to pretty-up the links)
- How to add buttons and banners with affiliate links
- How to easily build a store on your WordPress site promoting products from 1 or more other merchants with affiliate programs.
How to improve the user experience on your website and get the results you want
May 20, 2014
Santa Cruz Marketing Roundtable
Topics Included:
- What is a conversion and why should you care
- Some of the most common usability issues with websites and what you can do to avoid them
- The importance of customer and user research
- How psychology factors into your web design
- Why design needs to be an iterative/ongoing process
- An overview of split (A/B) testing and who should and should not use it
- Some other low cost ways to test the effectiveness of your design, landing page, etc.
10 simple ways to improve the user experience of your WordPress site
August 13, 2013
Santa Cruz WordPress Meetup
